I spent 20 years working it out the hard way. Now I help other tech leads skip the worst of it.
years building software
projects
technical interviews

Dalibor JovicDirector of AI · tech lead
You were promoted because you were one of the best developers. But nobody mentioned it's a different job.
You're the person everyone asks. You've got no one to ask.
Your team already writes code with AI. Nobody decided how, and you answer for what ships.
You're in meetings all day, and you write your own code at night.
You dread the 1-on-1s because you're never sure what you're supposed to say, so you just wing it.
You avoid rough conversations (or colleagues) at work.
None of that means you're bad at your job.
It means nobody taught you this part.

Director of AI · tech lead · speaker · educator
I spent 20 years building software and leading teams. With over 200 projects, 50+ technical interviews, and work for Jukin Media, HP, Pepsi, Intel and Swarovski. I've studied technical leadership and business at Harvard, the University of Tromsø and through Dale Carnegie.
My strength is combining deep technical skills with leadership and process clarity. I help tech leads enjoy their job again, even when that job wasn't their first choice.
DNBHPPepsiIntelSwarovskiJukin Media
Harvard Business SchoolUniversity of TromsøDale Carnegie
You do not have to fix the world alone. Every decision still ends with you, and nobody around you has done this. You get 20 years of someone who has, live on a call.
Your team is starting to work with AI, and you are the one leading it through. I do that every day as Director of AI. We work out what changes for your team, your role and your next two years.
You bring the problems you are facing right now: your team, your manager, your codebase. We work on those, and work out the next move together.
Everything still runs through you, because doing it yourself is faster than explaining it. We find the work only you can do, and hand the rest to the team so it stays handed over.
You stop feeling like you're winging it.
People start coming to you because you're good at this.

Jørgen Landsnes
CTO for hire, technology adviser and co-founder
“This has improved my focus and led to more things done and better work-life balance.”

Kire Gesovski
AI developer
“He truly helped me a lot to understand difficult concepts, how AI works, and how it can be applied to web applications.”

Dušan Mihailović
Multidisciplinary designer and videographer exploring AI workflows
“I've been talking to Dalibor for several weeks and things start to crystallize.”
We will work out where you are actually stuck, and whether I am the right person to help. Twenty minutes. No obligations. If I am not the right fit, I will tell you who is.
Leading a team through AI adoption? That's most of my day job. Bring it to the call.

I send email now and then for tech leads and seniors working it out alone. All things from self improvement, running the team, and now transitioning into AI driven development.
I explain the why and how. Five minutes to read. Free. Unsubscribe at any time.